从北京到多伦多，再到纽约：史斌，在不同世界之间搭桥
——专访双语媒体人、国际商务人士 Bin Phoenix Shi
她的职业经历里，有两组看上去并不十分相像的关键词。
一组是会计、审计、供应链、市场和国际贸易；另一组则是采访、媒体、国际会议、文化活动和跨文化传播。
一边需要数字、逻辑和判断，一边需要表达、观察和人与人之间的连接。
史斌却在这两条看似不同的路径之间走了很多年。
从北京到多伦多，再到纽约，她经历的不只是城市和地域的变化，也是一次又一次职业边界的重新打开。财务与审计训练给了她理性和秩序；国际商务让她进入不同市场；媒体工作又使她开始从更广阔的社会和文化角度观察商业与世界。
如果一定要找一个词概括她这些年的职业轨迹，或许不是“跨境”，也不是“媒体”，而是——
连接。
连接中国与北美，连接企业与市场，连接商业与传播，也连接不同文化背景下的人与人。
如今，她以 Bin Phoenix Shi 作为统一的国际职业署名，主要往返于北京、多伦多和纽约之间，从事双语媒体与国际商务相关工作。她参与中英文内容策划、人物采访、国际新闻与活动报道，同时长期关注中国与北美之间的商务合作、国际展会以及跨文化交流。
从数字开始，也从数字之外重新出发
史斌最早接受的职业训练，并不是媒体，而是会计和财务。
她毕业于首都经济贸易大学，具有会计专业背景，并取得中国会计专业资格；来到加拿大后，又在曼尼托巴大学继续学习商务管理。
在她看来，早年的财务与审计经历并没有随着职业方向的变化而消失。
相反，它逐渐成为后来很多工作的底层方法。
“我比较直爽、高效，也比较务实。早年的财务和审计工作，让我形成了比较严谨、理性的思维习惯。”
这种习惯后来被她带进商业项目，也带进媒体工作：先了解事实，再判断价值；先考虑能否落地，再决定是否继续投入。
也正因此，她并不太迷信所谓“资源”。
在商业世界里，“认识谁”“参加过什么活动”“拥有多少渠道”，很容易被包装成资源。但在她看来，如果这些东西始终无法转化为实际结果，其价值仍然有限。
“我们不仅要帮助企业找到资源，更重要的是帮助企业把资源真正转化为市场和成果。”
这是一个带有明显结果导向的判断，也成为她后来处理跨境合作时一直坚持的原则之一。
真正的国际化，是重新学习一个市场
离开北京来到加拿大，对史斌而言，并不是简单地换了一座城市生活。
语言、商业规则、消费习惯、社会文化，以及人与人建立信任的方式，都意味着原有的经验需要重新检验。
后来，她又开始长期往返纽约。
三个城市、不同的商业和文化环境，使她逐渐形成了自己对于“国际化”的理解。
真正的国际化，并不是把一个产品从中国搬到北美，再换一种语言销售。
它首先意味着理解和尊重另一个市场。
她认为，企业进入海外市场之前，需要了解当地法律法规、文化习俗、消费习惯和审美偏好。只有真正进入当地社会和商业环境，才可能谈长期发展；否则，即使完成了一次交易，也很难称为真正意义上的“走出去”。
谈到中国企业进入北美市场时，她特别强调：
“不要把自己局限在熟悉的圈子里。”
在她看来，中国企业来到北美，如果仍然只面对原本熟悉的消费群体，虽然可能更容易起步，却很难真正理解一个更大的市场。
“走出去的意义，就是跨圈层、进主流、看更大的世界。”
中国拥有强大的制造能力、成熟的供应链以及丰富的文化资源；北美则拥有庞大的消费市场、商业体系、创新资源和国际平台。
在她看来，真正值得探索的，并不仅仅是一次买卖，而是不同市场之间如何建立长期、有效的互补关系。
商业让她看见市场，媒体让她看见市场背后的人
如果说国际贸易让史斌学会观察一个市场，那么媒体则把她带到了市场背后的社会。
这些年来，她逐渐参与中英文采访、撰稿、编辑、专题策划、纸质出版和数字传播，并接触越来越多国际会议、商业展会、多元文化活动和公共议题。
她目前从事财经媒体采访与报道工作，此前也曾参与加拿大英文媒体、媒体机构管理以及美国华文电视媒体相关工作。
对她而言，媒体和商业并不是两张互不相干的名片。
参加国际展会时，她会观察的不只是产品，还会关注一家企业怎样讲述自己的品牌、怎样进入当地渠道，以及海外消费者为什么会接受或拒绝一个产品。
采访创业者时，她关心的不只是人物故事，也会自然追问一个人的商业判断从哪里来。
参加文化活动时，她也不仅把注意力放在舞台和照片上，而会继续思考：
一种文化，怎样才能从“被展示”走向“被理解”？
她也持续关注和参与国际会议及相关公共议题的媒体报道。
这些经历使她逐渐形成了对媒体传播的一种理解：
被看见是一回事，被理解是另一回事。
而真正有价值的国际传播，往往发生在二者之间。
中国文化走出去，不能停在一张照片和一个展位
近年来，中国文化、文化创意和非遗相关产品，逐渐成为史斌关注的另一个方向。
她接触的项目既包括文化创意和传统工艺，也涉及时尚消费品、科技创新产品以及企业国际市场拓展。她尝试把品牌定位、国际展会、媒体传播和跨境资源连接起来，观察一个产品如何从一次销售逐渐积累更长期的品牌价值。
她并不认同一种过于简单的“出海”想象：
把产品运到海外，摆进一个展位，拍几张照片，再发布几条新闻，并不意味着一个品牌真正进入了国际市场。
一个产品能不能留下来，背后涉及的是一整套更实际的问题：
产品为什么存在？
它和当地消费者有什么关系？
设计语言能否被理解？
品质是否经得起市场检验？
品牌故事能不能跨越文化差异？
以及最重要的——
消费者为什么要选择你？
在史斌看来，中国拥有很强的制造能力，也拥有极其丰富的文化资源。但真正进入国际市场以后，不能永远只依赖“中国制造”几个字。
文化同样如此。
一次展示可以带来关注，但真正的国际传播需要时间。
“中国文化如果真正走向世界，需要的不只是展示，还需要交流、理解和长期积累。”
因此，她越来越关注国际展会、媒体、公共活动和文化交流平台。
对她而言，传播中国文化并不是简单强调“中国元素”，而是寻找一种能够让不同文化背景的人产生理解与共鸣的表达方式。
世界不断变化，真正拉开差距的是认知
在国际贸易和跨文化工作多年以后，史斌越来越强烈地意识到，唯一不变的可能就是变化本身。
国际局势会变化，政策会变化，供应链会变化，技术会变化，消费者的习惯同样会变化。
过去十年，全球贸易环境经历了疫情、国际关系变化以及供应链重构；与此同时，物流效率、数字技术和制造能力也快速提升。旧的路径不断被打破，新的机会又不断出现。
因此，她越来越看重一种能力：
学习。
“未来的竞争，不只是企业与企业之间的竞争，更是认知与认知、学习能力与学习能力之间的竞争。”
她接着说：
“谁能够更快地理解世界、连接世界、服务世界，谁就更有机会赢得未来。”
如果把这句话放回她自己的经历里，会发现它并不只是一种商业判断。
从财务到贸易，从贸易到媒体，从北京到多伦多，再到纽约，每一次变化其实都意味着一次重新学习。
熟悉的经验未必永远有效。
原来的判断需要不断修正。
甚至一个人已经建立起来的职业身份，也可能需要再次打开。
这种不断学习、重新建立坐标的能力，反而成为她多年职业经历中最稳定的一部分。
“我并不认为自己已经成功”
谈起“成功”，史斌并不愿意给自己一个完成时的定义。
“我并不认为自己已经成功，我一直还在成长和学习的路上。”
与其把过去理解为一份已经完成的成绩单，她更愿意把它们看成积累。
从北京原本熟悉的工作环境，到重新进入加拿大社会；从相对理性的财务和商业领域，到需要不断表达、沟通和观察的媒体行业；从多伦多再不断走向纽约以及更多国际平台——每一次变化，都意味着离开一个相对熟悉的位置。
在她的记忆里，中学老师曾送给她一句话：
“海阔凭鱼跃，天高任鸟飞。”
几十年过去，她依然记得。
年轻的时候，这句话或许更多意味着对未来的想象；经历越来越多以后，她对它有了另一层理解：
世界足够大，但一个人首先要找到自己真正愿意走的方向。
因此，她也很少用所谓“成功经验”的口吻去劝年轻人。
她更愿意说：
“找到自己真正热爱的事情，然后坚持下去。不要让外界的评价过早定义自己。”
很多看上去突然出现的机会，其实并不突然。
它们往往只是长期积累，在某一个时刻终于被看见。
在不同世界之间，寻找自己的位置
今天的史斌，依然很难被一个单一的职业标签完全概括。
她是媒体工作者，也是国际商务实践者；关注财经和市场，也长期关注文化传播与国际交流。
她的职业根基始于北京，后来长期生活和工作于加拿大，并持续往返纽约。
这些看似分散的经历，最终反而让她越来越清楚自己真正愿意做什么：
把自己真正理解的中国介绍给世界，也把自己真正看到的世界带回中国。
对她而言，“连接”并不意味着通讯录里多了多少名字，也不是一年参加了多少活动。
真正的连接，应该留下某种结果。
一场采访，最后留下有价值的内容；
一次活动，让更多人真正理解一个议题；
一个商业资源，最终能够形成实际合作；
一个中国品牌，不只是出现在海外，而是开始被新的市场认识和接受；
一种文化，也不只是短暂亮相，而能够在另一个文化环境中被理解。
从北京到多伦多，再到纽约，史斌仍然走在这条路上。
她没有急于给自己的经历画上句号。
因为世界仍在变化，她也仍然需要继续学习。
而那些来自不同领域、不同城市和不同人生阶段的经历，最终正在慢慢汇到一起：
理解不同的世界，连接不同的世界，并在它们之间，搭起一座能够真正通行的桥。
Phoenix 主号:
From Beijing to Toronto and New York: Bin Phoenix Shi, Building Bridges Between Different Worlds
A Profile of Bilingual Media Professional and International Business Practitioner Bin Phoenix Shi
There are two sets of words in Bin Phoenix Shi’s professional life that, at first glance, seem to belong to very different worlds.
The first includes accounting, auditing, supply chains, markets and international trade.
The second includes interviews, media, international conferences, cultural events and cross-cultural communication.
One world demands numbers, logic and judgment. The other depends on expression, observation and human connection.
Shi has spent years moving between the two.
From Beijing to Toronto and then New York, her journey has involved more than changes in geography. It has also meant repeatedly expanding the boundaries of her professional life. Training in finance and auditing gave her a disciplined and analytical foundation. International business exposed her to different markets. Media, in turn, encouraged her to look beyond business itself and toward the broader societies and cultures in which markets operate.
If there is one word that best describes the thread running through these experiences, it may not be “cross-border” or even “media.”
It is connection.
Connecting China and North America. Businesses and markets. Commerce and communication. And people across different cultural backgrounds.
Today, she uses Bin Phoenix Shi as her unified international professional name and works primarily between Beijing, Toronto and New York. Her work spans bilingual media and international business, including editorial content, interviews, international news and event coverage, China–North America business cooperation, international trade shows and cross-cultural exchange.
Beginning with Numbers — and Moving Beyond Them
Shi’s earliest professional training was not in journalism or media. It was in accounting and finance.
She studied accounting at Capital University of Economics and Business and obtained a professional accounting qualification in China. After moving to Canada, she continued her studies in business management at the University of Manitoba.
She does not see her early experience in finance and auditing as something she left behind when her career evolved.
Instead, it became part of the way she approaches almost everything else.
“I’m fairly direct, efficient and practical,” she says. “My early experience in finance and auditing trained me to think in a rigorous and rational way.”
She later carried that discipline into both business and media: understand the facts first, assess the value, determine whether an idea can realistically be implemented, and only then decide how far to pursue it.
That may also explain why she remains skeptical of the word “resources.”
In business, knowing the right people, attending prominent events or having access to certain networks can easily be described as having resources. For Shi, however, access alone has limited meaning if it never produces a tangible result.
“We should not only help companies find resources,” she says. “More importantly, we should help them turn those resources into real markets and real outcomes.”
It is a distinctly results-oriented way of looking at international cooperation — and one that still reflects the logic of her earlier financial training.
Internationalization Means Learning a Market Again
For Shi, leaving Beijing for Canada was not simply a matter of living in another city.
Language, commercial rules, consumer behavior, social culture and even the way people build trust all required familiar assumptions to be reconsidered.
Later, New York became another important part of her professional world.
Moving among three cities and different cultural and commercial environments gradually shaped her understanding of what “international” really means.
True internationalization, in her view, is not simply taking a product from China to North America and selling it in another language.
It begins with understanding and respecting another market.
Companies entering overseas markets need to understand local laws and regulations, cultural customs, consumer behavior and aesthetic preferences. A single transaction may represent a sale, but it does not necessarily mean that a company has genuinely entered a market.
When discussing Chinese companies seeking opportunities in North America, Shi emphasizes another point:
“Don’t limit yourself to the circles you already know.”
Remaining within a familiar consumer or social community may make the first steps easier, she argues, but it can also prevent a company from understanding the larger market around it.
“Going global means crossing circles, entering the mainstream and seeing a bigger world.”
China brings enormous manufacturing capacity, sophisticated supply chains and rich cultural resources. North America offers major consumer markets, established commercial systems, innovation networks and international platforms.
For Shi, the more interesting question is not simply how the two sides can trade, but how their strengths can complement one another over time.
Business Showed Her the Market; Media Showed Her the People Behind It
If international trade taught Shi to observe markets, media led her toward the societies behind those markets.
Over the years, she became involved in Chinese- and English-language interviewing, writing, editing, feature development, print publishing and digital communication. Her work increasingly brought her into contact with international conferences, trade shows, multicultural events and public issues.
She currently works in financial media reporting and interviewing and has also been involved with English-language media in Canada, media management and Chinese-language television media in the United States.
For Shi, business and media have never been two completely separate professional identities.
At an international trade show, she does not look only at the products. She watches how a company tells its story, how it approaches local distribution channels, and why consumers in another market might accept — or reject — what it offers.
When interviewing an entrepreneur, she is interested not only in the person’s story but also in the thinking behind the decisions.
And at cultural events, her attention often extends beyond the stage itself to another question:
How does a culture move from being displayed to being understood?
She has also continued to follow and participate in media coverage related to international conferences and public affairs.
Those experiences have shaped one of her central beliefs about communication:
Being seen is one thing. Being understood is another.
Meaningful international communication often takes place in the space between the two.
Chinese Culture Abroad Cannot Stop at a Photograph or an Exhibition Booth
In recent years, Chinese culture, creative industries and products connected with traditional craftsmanship and intangible cultural heritage have become another important area of Shi’s attention.
Her work has brought her into contact with cultural and creative products, traditional crafts, fashion and consumer goods, technology and innovation, and companies exploring international markets.
She has become increasingly interested in how branding, trade exhibitions, media communication and cross-border networks can work together to help a product build value beyond a single transaction.
She is skeptical of an overly simple vision of “going global.”
Shipping a product overseas, placing it in an exhibition booth, taking photographs and publishing several stories does not mean that a brand has truly entered an international market.
Whether a product can remain in that market depends on more fundamental questions:
Why does the product exist?
What does it mean to local consumers?
Can its design language be understood?
Can its quality withstand market expectations?
Can its brand story travel across cultural boundaries?
And perhaps most importantly:
Why should a consumer choose it?
China has tremendous manufacturing capabilities and extraordinarily rich cultural resources. But once a company enters an international market, “Made in China” alone cannot be the entire story.
The same is true of culture.
A single exhibition may attract attention. Genuine international communication takes time.
“If Chinese culture is truly going to reach the world, it requires more than display,” Shi says. “It requires exchange, understanding and long-term accumulation.”
That is one reason she has become increasingly interested in international trade shows, media platforms, public events and cultural exchange.
For her, sharing Chinese culture internationally is not simply about emphasizing “Chinese elements.” It is about finding forms of expression that people from different cultural backgrounds can understand and connect with.
In a Changing World, Knowledge and Learning Create the Difference
After years of working across international trade and different cultural environments, Shi has become increasingly aware that perhaps the only constant is change itself.
Geopolitics changes. Policies change. Supply chains change. Technology changes. Consumer behavior changes as well.
Over the past decade, global commerce has experienced a pandemic, shifts in international relations and major supply-chain restructuring. At the same time, logistics, digital technologies and manufacturing capabilities have continued to advance.
Old routes disappear. New opportunities emerge.
For Shi, this makes one ability increasingly important:
Learning.
“The competition of the future will not only be between companies,” she says. “It will also be a competition between ways of understanding the world, and between different capacities to learn.”
“Those who can understand the world faster, connect with it more effectively and serve it better will have a greater opportunity to succeed in the future.”
Placed within her own career, the idea is more than a business observation.
Moving from finance into trade, from trade into media, and from Beijing to Toronto and New York has repeatedly required her to learn again.
Familiar experience does not always remain useful.
Old assumptions have to be revised.
Even a professional identity that once seemed established may need to be opened again.
The ability to keep learning and to continually rebuild her frame of reference has become one of the most consistent elements of her career.
“I Don’t Believe I Have Already Succeeded”
When the conversation turns to success, Shi resists describing her life in the past tense.
“I don’t believe I have already succeeded,” she says. “I’m still on the road of learning and growing.”
Rather than viewing her past as a completed list of achievements, she prefers to think of it as accumulation.
Moving from a familiar professional environment in Beijing into Canadian society required starting again in many ways.
Moving from the structured worlds of finance and business toward media demanded more communication, expression and observation.
And moving increasingly between Toronto, New York and wider international platforms repeatedly required her to leave familiar ground.
One line from a teacher during her middle-school years has stayed with her for decades:
“海阔凭鱼跃，天高任鸟飞。”
The traditional Chinese saying evokes fish leaping freely in a vast sea and birds soaring through an open sky.
When she was younger, Shi says, it represented the possibilities of the future. With more life experience, she has come to understand it somewhat differently.
The world may be vast, but a person must first discover the direction he or she genuinely wants to follow.
That is also why she is reluctant to offer younger people a formula for “success.”
Her advice is simpler:
“Find something you genuinely care about, and keep going. Don’t allow other people’s judgments to define you too early.”
Many opportunities that appear sudden, she believes, are not sudden at all.
They are simply the moment when years of accumulated effort finally become visible.
Finding Her Place Between Different Worlds
Today, Bin Phoenix Shi remains difficult to define with a single professional label.
She works in media and international business. She follows finance and markets while maintaining a strong interest in culture and international exchange.
Her professional foundations began in Beijing. She later built a life and career in Canada and continues to work frequently in New York.
What once appeared to be separate chapters have gradually given her a clearer sense of what she wants her work to accomplish:
To present the China she genuinely understands to the world, and to bring what she genuinely sees in the world back to China.
For Shi, connection is not measured by the number of names in a contact list or the number of events attended in a year.
A meaningful connection should leave something behind.
An interview should become worthwhile content.
An event should help people understand an issue more clearly.
A business connection should have the possibility of becoming genuine cooperation.
A Chinese brand should not merely appear overseas, but begin to be recognized and accepted by a new market.
And a culture should not simply make a brief appearance, but have the opportunity to be understood within another cultural environment.
From Beijing to Toronto and then New York, Shi is still following that path.
She has no desire to place a final period at the end of the story.
The world is still changing, and she is still learning.
Gradually, experiences from different professions, different cities and different stages of life are converging around the same purpose:
To understand different worlds, connect different worlds, and build a bridge between them that people can genuinely cross.
